We started without bricks and mortar but
overnight cemented the foundation based on
decades of experience in communications.

Our crew of seasoned colleagues reflect
enduring professional relationships with
researchers, creatives, media/social media
specialists and policy advocates who help
contribute content and clarity to clients’
needs.

At The Yu Crew, we’re often operating virt-
ually but you feel the energy. We provide
passion. Innovate ideas. Build awareness.
Incite advocacy. Catalyze communities.

In the process, we are not afraid to challenge
or be challenged. Makes us think harder. Act
smarter. Work harder. Maybe move a moun-
tain or two. Usually in record time. On or
under budget. We’re proud of our past. And
we hope you’ll be part of our future. Trust
us, we’ll jump through hoops for you.

Kicking up our heels with great news!

  • PRSA NCC, Induction into 2018 Hall of Fame
  • PRSA MD, 2018 Lifetime Achievement Award
  • 2016 PRSA Silver Anvil for Events and Observances Under Seven Days
  • ASAE’s 2016 Gold Circle Merit Award for Media/Public Relations/Advocacy
  • PRSA National Capital Chapter 2016 Thoth Certificate of Excellence for Events and Observances
  • PRSA National Capital Chapter 2016 Thoth Award for Small Independent Firms' Media Relations Programs and/or Campaigns
  • 2015 PRSA Silver Anvil for Events and Observances Under Seven Days
  • 2015 PRSA Award of Excellence
    for Public Service
  • ASAE's 2015 Overall Gold Circle Award
  • ASAE's 2015 Gold Circle Award for
    Integrated Communications Campaign
  • ASAE's 2015 Gold Circle Award for
    Media/Public Relations Campaign
  • ASAE's 2015 Gold Circle Merit Award
  • Washington Women in Public Relations'
    2015 Emerging Leaders
  • PRSA MD, Best in Maryland 2015
    Public Service, World Thrombosis Day
  • PRSA MD Best of Show 2015, World Thrombosis Day
  • 2015 PR News' Rising Stars 30 & Under, Shannon Toher

Here & Now

Pattie Yu

Launched The Yu Crew, LLC to provide seasoned and versatile counsel in strategic planning, environmental audits and literature reviews, stakeholder relations, conference and events support, media relations, evaluation and much more in the 360 degree sphere of communications and public relations

IQ Solutions

Creative brainstorming and strategic plan development for proposals with special focus on reaching minorities and organizational stakeholders

Flanked by keynote speakers AARP’s Emilio Pardo and Get Storied’s Michael Margolis, New Mexico served as the backdrop for a diversity-inspired conference theme.

Northwest Health
Foundation

Worked with keynote speakers on diversity theme for Partners Investing in Nursing’s Future conference; provided photography and on-camera interview services in New Mexico

The JED Foundation

Strategic planning for optimizing signature programs designed to reduce emotional distress and prevent suicide on nation’s campuses

The Names Project
Foundation

Stakeholder and social media support for the 25th anniversary of The AIDS Memorial Quilt and the return of 48,000 panels to Washington, DC and Quilt in the Capital for the NAMES Project Foundation

National Guard Youth Foundation

In its commitment to raise awareness of the high school dropout crisis and impact on families, society, the economy and national security, the National Guard Youth Foundation supports promising "second chances" through Youth ChalleNGE and its intensive residential and mentoring program.

Legacy

tYc developed a daylong communications workshop for the collaboration and outreach team at Legacy, a foundation dedicated to building a world where young people reject tobacco and anyone can quit.

Casualty Actuary Society

The only actuarial organization in the world exclusively focused on property/ casualty risks, the Casualty Actuarial Society has been the unequaled gold standard of expertise, credibility and professional integrity for the P&C actuarial profession. In its centennial year, tYc is helping CAS launch a student membership program, CAS Student Central, which is supported by an online portal and collateral materials. The program will help university students achieve their future full professional potential as they make the transition from classroom to credentialed member.

Our launch of ISTH’s inaugural World Thrombosis Day not only mobilized some 200 partners worldwide to elevate the global conversation on blood clots but earned us national industry recognition:

PRSA Silver Anvil for Events and Observances Under Seven Days

PRSA Award of Excellence for Public Service

ASAE’s 2015 Overall Gold Circle Award

ASAE’s 2015 Gold Circle Award for Integrated Communications Campaign

ASAE’s 2015 Gold Circle Award for Media/Public Relations Campaign

ASAE’s 2015 Gold Circle Merit Award

PAHO Foundation

Supported Hagen Inc. and Carousel30 with leadership interviews and public relations strategies for PAHO Foundation, an independent 501(c)3 that mobilizes private sector resources to improve the health and wellbeing of the people of the Americas.


Heart Failure Society of America

tYc conducted insights interviews with national health professional societies and patient advocates to better understand (mis)perceptions about the condition of heart failure that impacts nearly six million Americans. These interviews helped to shed light on challenges of a condition that is on the rise with upwards of 700,000 new cases diagnosed each year. Insights and research helped shape a message platform that addresses the pervasiveness and urgency of heart failure.


Client Engagement

Communications Planning, Facilitation, Implementation

Pfizer

Public affairs advocacy plan addressing the gap among Hispanics and access to care

All Points North Foundation

Strategic communications for new philanthropy dedicated to fostering innovation in education and expanding the use of renewable energy sources as viable alternatives to fossil fuels

It's Georgia on our minds as the communications team takes a break with APNF's Executive Director Laura Staich (second from right) at its sixth annual Board Retreat in Savannah.

Photo credit: Larry Canner

Ogilvy

Literature and stakeholder review to support research planning efforts for national federal health initiative

Health Affairs

Conducted media impact analysis for leading monthly multidisciplinary, peer-reviewed journal at the intersection of health, health care, and policy

New Careers
In Nursing

Creative conference support for icebreakers and breakout exercises for grantee of the Robert Wood Johnson Foundation seeking to bolster student recruitment and retention

Design and content support for Leadership and Legacy - A Celebration of Diversity and Inclusion

ISTH

Strategic organizational branding and communications counsel to ISTH, a global professional society of more than 3,000 researchers, educators and clinicians from more than 80 countries worldwide who focus on thrombosis, hemostasis and vascular biology

American Forests

For American Forests, tYc handled national and local market media outreach on the Ten Best U.S. Cities for Urban Forests and the value that urban forests provide to communities, including economic, aesthetic, social and physical well-being. Have you hugged a tree today?

Race for Every Child

As part of the SLF Strategies PR team, tYc provided stakeholder and social media outreach support for the inaugural Race for Every Child held by Children's National Health System. More than 150 leadership groups used their communications channels to build awareness, participation and volunteers for a successful event.

Dr. Bear and
Pretty Little Liar's
Ian Harding
get ready to race

Race for Every Child – 2014

Our second year supporting Race for Every Child with messaging, media, social media, events support to raise awareness of and funding for Children’s National. Outreach efforts helped surpass the $1 million fundraising mark under the leadership of chair Carrie Marriott.

The Ruesch Center for
the Cure of GI Cancers

GI cancers are among the most deadly of all cancers. tYc was engaged to conduct a communications assets and Website review; internal stakeholder interviews; and help frame messages and draft materials to elevate the name of the Center that leads in "fighting a smarter war" against cancer.

Pro Bono:
Putting Passion to Purpose

The bitter cold couldn’t stop us from shooting the 5K fundraiser for Bright Beginnings, a nonprofit which provides a nurturing environment for homeless children; Served up a home cooked Asian meal and home made gratitude cards for 25 deserving teachers during 2015 Teachers Appreciation Week.

Provided photography support for Bright Beginnings and volunteers from DC Junior League for the 5K fundraiser

Shannon Toher

Communications and digital strategist at tYc, was named one of Washington Women in Public Relations’ 2015 Emerging Leaders. Awardees were recognized for their leadership and achievements in communications and community work. Congrats to Shannon!

Global Partnership on Output-Based Aid

Teaming up with hagen, inc., we created a message training workshop for the Global Partnership for Output-Based Aid within the World Bank. The half-day session guided staff on telling the trust fund's powerful stories with emotion and evidence and communicating the "new" brand and its unique value to donors, development partners, and stakeholders.

You be the Judge

Several crew members helped judge the 2011 Awards for Excellence in Public Health Communication, National Public Health Information Coalition

University of Maryland Communications students shed the fears prior to their “mock” presentations to prospective employers.

Campus Commitment

Panelist engagements and critiques at area universities to help power the next generation (Ongoing)

reMIND

Volunteer for the Bob Woodruff Foundation's reMIND initiative, a national nonprofit that helps ensure our nation's injured service members, veterans and their families transition back into their communities

PRSA Central Michigan's PACE Awards

At the invitation of PRSA Maryland, tYc assembled a panel of judges via Skype including Berry Brady and Bill Furmanski for PRSA's Central Michigan Chapter's PACE awards in public service, innovative tactics, and shoestring budgets, areas that the team knows a thing or two about.

Evaluating Capstones

Tapped to serve on a three-member 2018 panel of reviewers of the Morgan State University's SCOM Senior Capstone Evaluations for the Department of Strategic Communication, School of Global Journalism under Professor and Chair, David Marshall, Ph.D.

Giving Back

Is In Our DNA

Panel Facilitator

Moderator for Summit Health Institute for Research and Education’s panel on “Using Social and Other Media to Support Community Engagement”

Pro Bono

Pro bono advisory committee for Pfizer’s ReACT, Respect A Caregiver’s Time, calling attention and action to alleviate the burden of employee caregivers

A Cause to Celebrate

Conducted “Cause to Celebrate - Communicating Success” workshops at the annual conference of the association representing 1,600 diverse nonprofit community members in Maryland.

Speed Mentoring: Finding "Ikigai"

tYc served as one of 20 mentors in Baltimore at PRSA-MD's first-ever Speed Mentoring for students from area universities including Morgan State and Loyola and new professionals. While they may forget us in a few years, they are likely to remember our advice on finding "ikigai."

Alumni presenter, 2018 UMCP UCA and PRSSA Careers in Communications Roundtable

2018-2019 Advisory Council, Washington Women in Public Relations

PR Woman of the Year

1998

Named Washington Women in Public Relations Woman of the Year and Inside PR’s One of 10 minority agency leaders nationwide

A Heart for Health

Fleishman-Hillard

1994

Recruited to Fleishman-Hillard International to build health care, association and consumer marketing practices

Recognition

1991

Named SVP; Board of Managers Porter/Novelli; oversaw national public education programs, alliance building and diversity; launched travel and tourism practice earning national award for AMTRAK

Porter/Novelli’s townhouse at 3240 Prospect Street in Georgetown

A first!

1988

Youngest VP at Porter/Novelli nationwide

Agency Life

Alliance Building, Diversity Outreach & Mentoring

GYMR
Public Relations

1998–2011

Launched Garrett Yu Hussein LLC; becomes GYMR Public Relations; ranked top 10 independent health-focused PR agency

Master Mentor

1994

Co-chair internship committee; Porter/Novelli; considers mentorship of students and young professionals never an afterthought but a priority

Multicultural

1991–1993

Named multicultural projects director; corporate wide training coordinator, Porter/Novelli; diversity outreach and alliance building continue to be germaine to her client focus today

Porter/Novelli

1983–1987

Recruited by its president as account executive, works her tail off and is promoted quickly to senior account executive and account supervisor

Communications Consultant

1981–1982

Letter writing. Speechwriting.
Slide writing (pre- ppt!).
Newsletter writing. Write on!

Pitch, Pitch, Pitch

1979–1982

Chancellor’s Office, University Relations, University of Mary-
land, College Park- coordinator of news service; pitch, pitch, pitch; parallels to PR agency life

New York
University

1977

Certificate in journalism under the tutelage of Black Enterprise. Develops thick skin for red ink.

Association for Education in Journalism Internship scholarship at Redbook Magazine; survives NY’s 104 record heat, terrorism threats, street riots… learned lessons on and off the job

University of Maryland

1974–1977

BS Journalism; graduates in three years. Go Terps!

Recruited by newspaper editor to work at Daily

Getting Grounded in Communications

Writing, Deadlines & Media

Shifting Gears

1980–1982

Earns MA in communications with honors; named one of the University’s most outstanding students; graduate class with social marketing guru Bill Novelli inspires career shift

The Washington Star

1977–1979

Daily deadline writer for Today’s News; editorial assistant launching Weekly. Front page article on Children’s Museums; years later would tap city children’s museums to support Surgeon General’s overweight initiative

Cultural
Sensitivity
Immersion

1976

Overseas Chinese Youth University, Republic of China, scholarship to immerse this ABC (American-born Chinese) into the C part of ABC. First dose of cultural sensitivity awakening